Denver Cycles Logo Design Process
Filed Under: Identity Design
The client requested a shield logo that resembled a firefighter patch. Colors of red, black and silver.
Here were several ideas I had, incorporating flames, tribal artwork, stars, etc.
Phase 2 - They liked the sheild I created, and the penwork, and also had some ideas of having some bikes and or motorcycle parts overlapping across the shield, in lieu of a firefighters axe and helmet.
Phase 3 - I incorporated the penwork into each hemisphere of the sheild, and simplified the mid section, giving it that metallic look and feel. I then added the banner at the bottom and added the text “parts and accessories” rather than trying to communicate this with confusing images. This final staged included a very simplified version, for identity/collateral pieces.
Final - The logo in its most complete, to be used on t-shirts and other branding and marketing material.